Vision and Mission

Our success lies in giving our customers what they want.
We are focused on this and our vision, mission and
values verify this too.

Delighted customers: our focus and pleasure


We strive to be the friendliest and most exciting retailer offering up-to-date and durable products at the best prices.
- Honesty
- Passion
- Resourcefulness
PEP sells 4.2 disposable nappies every trading second - that's 43 million nappies a year.
PEP opened its first store in 1965 in the Northern Cape.
PEP sells over 45% of all the blankets sold in SA.
PEP has opened nine Student Prince Academies within existing schools to help give around 1 440 Grade 4 learners the building blocks of education - numeracy and literacy.
A unique culture, Sikhula KunYe (we are growing together), unites everyone at PEP and was started in 1998.
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